Samsung Marketing Principles Essay Example | Topics and Well Written Essays - 1000 words

Samsung Marketing Principles - Essay Example The present research has identified that the principles that marketers work with are together with product/service quality and value, competitiveness in innovation, the value of a brand name, understanding the competitors and consumers as well as better market research. The Samsung Corporation specializes in electronics among other products and has been viewed as among the global ‘giants’ in the industry together with the likes of Apple Corporation and others. The corporation has grown to command a global effect since its formation with much of its strength being noted in strategic and effective ‘product life cycle’, effective ‘pricing mechanisms’, high rates of diversification as well as improved and better quality products. Besides, the corporation has been very strategic in marketing practices which have enabled the company effectively capture a global market segment through wonderful and high quality in products, high levels of innovation, h igh brand value and the better understanding of prevailing market environment through market research. Moreover, the corporation adopts great advertising slogans which include the Galaxy ‘S’ slogan ‘The Next Big Thing is Already Here’ and the ‘just like you have been there’ which have been most effective in marketing the company’s products across the globe. Over years, the company has effectively been designing and introducing to market advanced products as seen through the product evolution of the company. In the early years of the formation of Samsung group, it specialized in the production of black and white TVs, later came the color and later incorporated the digital productions. Besides, the corporation has diversified on the product line to include not only the TVs but also fridges, phones, and computer applications among others. Nevertheless, as a global player, it is worth noting that the company has had to brave stiff pressure b y competition from other players in the industry such as the Apple Corporation, for the mobile telephones.

Cross cultural management Essay Example | Topics and Well Written Essays - 1500 words - 2

Cross cultural management - Essay Example Every country has a different culture, cultural values, and beliefs. These traits are visible in society and organizations and determine how transactions are carried out. Overcoming these differences in a new business environment is important to the overall success of the business. Cross-cultural management is involved in overcoming these cultural differences. To successfully conquer the Western market, it has numerous principles to follow for success. The article points to the difference in levels of customer service in the two markets. Americans are used to the high quality of customer service thanks to firms like Apple. Asian companies making their entry into the Western markets are not able to match these levels of customer service. Moreover, the article also argues that Western shoppers concerned about the layout of Chinese websites such as Alibaba. Perhaps reflective of the Chinese business streetscape, Alibaba's online platform has a cluttered store fonts and layouts, whereas Western shoppers are more used to minimalist layouts in online platforms. It is, therefore, evident that proper techniques in cross-cultural management will determine Alibaba's success in Western — and other foreign —markets. To illustrate differences between the West and China, I will use Hofstede's six cultural dimensions. Hofstede's adopts a problem-solving approach that is pragmatic in culture management. Hofstede defines culture as a "collective programming of the mind, which distinguishes the members of one category of people from another".